Vol. 2 No. 3 (2025): Oikonomia - May

Articles

• Impact of Technology Education and Digital Skill Mastery on Millennial Generation Readinesss: Labor Market Revolution on Automation and Artificial Intelligence Era

  Sri Hardani Marbun,  Universitas Teknologi Yogyakarta,  Indonesia

  Sujoko Sujoko,  Universitas Teknologi Yogyakarta,  Indonesia

  66-72

  • PDF |  Views: 820 times |  Download : 222 times

• Digital Marketing Strategy and Consumer Behavior: A case study of E-Commerce Businesses

  Muhammad Fatkhurohman Albashori,  Akademi Manajemen Administrasi Yogyakarta,  Indonesia

  Sri Wahyuning ,  Akademi Manajemen Administrasi Yogyakarta,  Indonesia

  Himawan Agung Nugroho,  Akademi Manajemen Administrasi Yogyakarta,  Indonesia

  20-27

  • PDF |  Views: 2771 times |  Download : 1202 times

• Activity-Based Costing as a Strategy to Improve Production Efficiency

  Wahyu Setyawan,  Politeknik Negeri Lampung,  Indonesia

  166-174

  • PDF |  Views: 1406 times |  Download : 739 times

• Digitalization of Sharia Economy: Welcoming a New Era of Modern Economy

  Moch. Khoirul Faizin,  STAI Sangatta, Kalimantan Timur,  Indonesia

  Wahyudin Rahman,  Universitas Muhammadiyah Luwuk,  Indonesia

  Edy Setiawan,  Universitas Kutai Kartanegara, Kalimantan Timur,  Indonesia

  37-44

  • PDF |  Views: 763 times |  Download : 383 times

• Exploration of Business Actors' Strategies in Utilizing Paid Advertising to Increase Online Sales

  Patricia Jeaneth Cyntia Kojongian,  Universitas Trinita,  Indonesia

  Erna Ngala,  STIE Pioner Manado,  Indonesia

  Treesje Imran,  STIE Pioner Manado,  Indonesia

  138-149

  • PDF |  Views: 753 times |  Download : 392 times

• The Effect Of Area Area, Production, And Number Of Workers On The Productivity Of Oil Palm Plantations In Indonesia In 2014-2023

  Hernandita Wikantyasning,  UPN Veteran East Java Surabaya,  Indonesia

  Ec. Marseto,  UPN Veteran East Java Surabaya,  Indonesia

  45-56

  • PDF |  Views: 474 times |  Download : 355 times

• Marketing Strategy Innovation: Enhancing Competitiveness and Differentiation of Local Products in the Global Market

  Desman Serius Nazara,  STIKes Harapan Keluarga Nias,  Indonesia

  101-112

  • PDF |  Views: 1920 times |  Download : 1047 times

• The Influence of Digital Communication and Gen Z's Perception of Cooperatives and Islamic Banking

  Endang Martini,  Sekolah Vokasi Universitas Sebelas Maret Surakarta,  Indonesia

  Mehilda Rosdaliva,  Sekolah Vokasi Universitas Sebelas Maret Surakarta,  Indonesia

  Salsabila Salsabila,  Universitas Mulawarman,  Indonesia

  57-63

  • PDF |  Views: 565 times |  Download : 438 times

• Personal Finance Transformation in the Digital Era: The Impact of Financial Technology on People's Economic Behavior

  Deri Apriadi,  Universitas Kebangsaan Republik Indonesia,  Indonesia

  Dessy Adelin,  IKPIA Perbanas Institute Jakarta,  Indonesia

  Primadonna Ratna Mutumanikam,  IKPIA Perbanas Institute Jakarta,  Indonesia

  Laela Lanjarsih,  IKPIA Perbanas Institute Jakarta,  Indonesia

  89-100

  • PDF |  Views: 2541 times |  Download : 1208 times

• The Digital Accounting Revolution: How AI and Machine Learning Are Changing the Role of Accountants

  Loso judijanto,  IPOSS Jakarta,  Indonesia

  Muhammad Irfan Aditma,  Universitas Sains dan Teknologi Jayapura, Indonesia,  Indonesia

  Suhartono Suhartono,  Universitas Bina Sarana Informatika,  Indonesia

  Ratih Andaningsih,  Universitas Borobudur Jakarta,  Indonesia

  11-19

  • PDF |  Views: 1491 times |  Download : 952 times

• The Impact Of The Trans Java Toll Road On Industry Micro Small Food And Beverage Sector

  Riki Hurip Djumantara,  Universitas Indonesia,  Indonesia

  I Dewa Gede Karma Wisana,  Universitas Indonesia ,  Indonesia

  186-197

  • PDF |  Views: 799 times |  Download : 645 times

• The Influence of User-Generated Content on Brand Image on Social Media

  Adhy Firdaus,  Sekolah Tinggi Ilmu Ekonomi (STIE) Ganesha,  Indonesia

  176-185

  • PDF |  Views: 2354 times |  Download : 1381 times

• Determinants of Sales Volume in Es Teh Cup MSMEs: The Influence of Personal Selling and Distribution, Moderated by Packaging

  Newton Newton,  Universitas Syiah Kuala,  Indonesia

  Agustini Tanjung,  Universitas Pelita Bangsa, Bekasi,  Indonesia

  Helen Parkhurst,  Universitas Jambi,  Indonesia

  Felina Co Young,  Philippine Women’s University, Manila,  Philippines

  150-165

  • PDF |  Views: 519 times |  Download : 215 times

• Human Resources Strategy in Dealing with Quiet Quitting Among Millennials

  Fauziah F Farawowan,  STIE Port Numbay Jayapura,  Indonesia

  Sian Linda Lerebulan,  Sekolah Tinggi Ilmu Ekonomi Port Numbay,  Indonesia

  Nurul Fadhilah,  Universitas Sriwijaya,  Indonesia

  Amalia Tasya,  Universitas Ahmad Dahlan,  Indonesia

  113-122

  • PDF |  Views: 941 times |  Download : 552 times

• E-Commerce and Digital Economy: An Analysis of Changing Consumption Patterns and Their Impact on Economic Growth

  Adisti Maharani Krisna,  Akademi Keuangan dan Perbankan Denpasar,  Indonesia

  123-137

  • PDF |  Views: 1735 times |  Download : 818 times

• The Role of Financial Technology (Fintech) in Financial Inclusion and MSME Growth in Indonesia

  Adrian Eka Darma Serang,  Perbanas Institute Jakarta,  Indonesia

  Ummy Kalsum,  STIE Enam Enam Kendari,  Indonesia

  Yunior Pasagi,  Universitas Terbuka,  Indonesia

  Eka Lestari Hafqi Putri,  Universitas Airlangga,  Indonesia

  28-36

  • PDF |  Views: 1858 times |  Download : 959 times

• AI Integration in Accounting: Operational Efficiency Implications and Ethical Challenges for Professional Accountants

  Septarina Prita Dania Sofianti,  Universitas Jember,  Indonesia

  73-88

  • PDF |  Views: 2323 times |  Download : 1036 times

• Decision Support System For Selecting The Best Employee: A Literature Review

  Widianta Widianta,  Universitas Teknologi Yogyakarta,  Indonesia

  Nur Wening,  Universitas Teknologi Yogyakarta,  Indonesia

  1-9

  • PDF |  Views: 656 times |  Download : 368 times