Leadership Communication Strategy in The Leadership Administration Bureau of The Regional Secretariat of Southeast Sulawesi Province in Improving Employee Performance

This study aims to evaluate and analyze the communication strategies of leaders in the Leadership Administration Bureau of the Regional Secretariat of Southeast Sulawesi Province in improving employee performance. Effective leadership communication strategies are considered crucial in creating a productive and efficient work environment. The methodology used in this study included in-depth interviews with employees in the Adpim Bureau to obtain their views on various aspects of leadership communication, including audience identification, message development, method selection, and communication media use.

The results of this study indicate that leaders at the Bureau of Adpim of the Regional Secretariat of Southeast Sulawesi Province actively implement communication strategies involving the use of various communication media, such as face-to-face meetings and digital messaging, to ensure clarity of information. Leaders also emphasize the importance of direct feedback and personal interaction to improve employee understanding and performance. This study identified that clear and structured communication contributes significantly to improving employee performance by reducing misunderstandings and facilitating effective task delivery. The conclusions of this study confirm that communication strategies implemented by leaders significantly influence work productivity and efficiency. This study recommends further research to explore leaders' communication styles, conflict management strategies, optimization of communication media, support for employee career development, and improved performance evaluation practices. These findings are expected to provide guidance for leaders at the Bureau of Adpim and similar organizations in designing more effective communication strategies to improve employee performance

1. Annisa, A., & Usman, U. (2020). Strategi Komunikasi Pimpinan Biro Administrasi Pimpinan Sekretariat Daerah Provinsi Riau dalam Meningkatkan Kinerja Pegawai. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi, 2(4), 178–185.
2. Barney, J. B. (2001). Resource Based Theories Of Competitive Advantage: A Ten Year Retrospective On The Resource Based View. Journal of Management, 27(6), 643–650.
3. Bastian, I. (2001). Akuntansi Sektor Publik Indonesia. Pusat Pengembangan Akuntansi, Fakultas Ekonomi Universitas Gadjah Mada.
4. Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik dan Ilmu Sosial Lainnya (Vol. 2). Kencana.
5. Dessler, G. (2006). Manajemen Sumber Daya Manusia (edisi kesepuluh). Jakarta: PT Indeks.
6. Devito, Joseph A. (2009). The interpersonal communication book. USA: Pearson Education.inc
7. Gavrea, C., & Stegerean, R. (2012). Corporate Governance and Firm Performance: The Romanian Case. Managerial Challenges of the Contemporary Society. Proceedings, 3, 179.
8. Gunawan, I. (2022). Metode Penelitian Kualitatif: Teori dan Praktik. Bumi Aksara.
9. Hasibuan, S. (2010). Manajemen Sumber Daya Manusia: Pendekatan Non Sekuler. Muhammadiyah University Press.
10. Indriantoro, N., & Supomo, B. (2002). Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen.
11. Iqbal, M. (2022). Strategi Komunikasi dalam Meningkatkan Pelayanan Publik Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Bandar Lampung. Jurnal Ilmu Administrasi: Media Pengembangan Ilmu Dan Praktek Administrasi, 19(1), 23–30.
12. Jensen, S. M., & Luthans, F. (2006). Entrepreneurs As Authentic Leaders: Impact on Employees’ Attitudes. Leadership & Organization Development Journal.
13. Kadarisman, M. (2012). Pengertian dan Filosofi Manajemen Kompensasi. Manajemen Sumber Daya Manusia, 1–53.
14. Mahmudi, M. (2005). Manajemen Kinerja Sektor Publik. In Akademi Manajemen Perusahaan YKPN.
15. Pasolong, H. (2017). Teori Administrasi Publik (8th ed.). Alfabeta. Patilima, H. (2011). Metode Penelitian Kualitatif.
16. Rahmawati, T. S. (2022). Kualitas Kepemimpinan dalam Mencipt Iklim Komunikasi Organisasi untuk Meningkatkan Kinerja Pegawai. Jurnal Komunikasi Profesional, 6(6), 588–599.
17. Rahmawati, W. (2014). Peran Media Komunikasi dalam Tanggap Bencana Banjir Lahar Dingin di Sungai Code Kota Yogyakarta. Jurnal Penanggulangan Bencana, 5.
18. Ricardo, R., & Wade, D. (2001). Corporate Performance Management: How To Build A Better Organization Through Measurement Driven Strategies Alignment. Butterworth Heinemann Boston, MA.
19. Robbins, S. P., & Judge, T. A. (2006). Perilaku Organisasi. Edisi Kesepuluh.
20. Jakarta: PT Indeks Kelompok Gramedia.
21. Rozarie. (2017). Manajemen Sumber Daya Manusia.
22. Ruslan, R. (2010). Metode Penelitian: Public Relation & Komunikasi. Jakarta (ID): Rajawali Pers.
23. Rusnawati, R. (2020). Strategi Komunikasi Kepemimpinan dalam Meningkatkan Motivasi Kinerja Pegawai pada Dinas Perhubungan Gayo Lues. Jurnal Al- Ijtimaiyyah, 6(2), 89–110.
24. Soehartono, I. (2008). Metode Penelitian Sosial.
25. Sugiono, E., Darmadi, D., & Efendi, S. (2021). Pengaruh Kompensasi, Gaya Kepemimpinan dan Kompetensi Terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Pusdatin Kementan RI. Jurnal Manajemen Dan Bisnis Indonesia, 7(2), 132–149.
26. Sugiyono. (2012). Memahami Penelitian Kualitatif. CV. Alfabeta. Suranto. (2010). Komunikasi Sosial Budaya. Graha Ilmu.
27. Suprapto, Tommy, 2011. Pengantar Ilmu Komunikasi dan Peran Manajemen dalam Komunikasi, Jakarta: PT. Buku Seru.
28. Tubbs, S. L., Moss, S., & Mulyana, D. (2000). Human Communication: Prinsip- Prinsip Dasar. PT Remaja Rosdakarya.
29. Widjaya, A. W. (2000). Ilmu Komunikasi: Pengantar Studi. Rineka Cipta.