Vol. 2 No. 2 (2025): Oikonomia-February

Articles

• Transfromation of Traditional Marketing Strategy to Digital ; Challenges and Opportunities for Retailers

  Petrus Loo,  STIE Eka Prasetya,  Indonesia

  32-44

  • PDF |  Views: 212 times |  Download : 124 times

• Infrastructure Development Inequality: When Big Projects Sacrifice Local Acess

  Loso judijanto,  IPOSS Jakarta,  Indonesia

  Suharto Suharto,  STKIP PGRI Nganjuk,  Indonesia

  Kukuh Lukiyanto,  Bina Nusantara University, Jakarta,  Indonesia

  Helmi Ali,  Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi,  Indonesia

  Wahyu Sri Atutik,  Institut ilmu kesehatan Bhakti Wiyata Kediri,  Indonesia

  Maria Yosefina Meinadia Sekar Kinanti Aswirawan,  Institut Teknologi Batam,  Indonesia

  72-83

  • PDF |  Views: 38 times |  Download : 43 times

• Hybrid Working: Challenges and Opportunities in Managing Employee Performance in the Age of Flexible Working

  Effiyaldi Effiyaldi,  Universitas Dinamika Bangsa,  Indonesia

  Setyowati Subroto,  Universitas Pancasakti Tegal,  Indonesia

  Maulid Sakaria,  Universitas Alkhairaat,  Indonesia

  95-106

  • PDF |  Views: 328 times |  Download : 170 times

• Factors Affecting Audit Opinions in Companies Listed on the Indonesia Stock Exchange

  Fitri Yani Jalil,  UIN Syarif Hidayatullah Jakarta,  Indonesia

  Triana Meinarsih,  Universitas Bina Nusantara,  Indonesia

  Dian Widyantini,  Universitas Langlangbuana,  Indonesia

  Andi Andi,  Universitas Sultan Ageng Tirtayasa,  Indonesia

  84-94

  • PDF |  Views: 72 times |  Download : 8 times

• The Effectiveness of Content-Based Marketing Campaigns in Attracting Gen Z Consumers

  Danis Maulana,  PPNS,  Indonesia

  Devi Yuliantina,  Universitas Muhammadiyah Palangkaraya,  Indonesia

  Ristanti Akseptori,  PPNS, Indonesia,  Indonesia

  Andriya Risdwiyanto,  Universitas Proklamasi 45,  Indonesia

  59-71

  • PDF |  Views: 557 times |  Download : 64 times

• Digital Economic Revolution: The Role of Internet of Things (IoT) And Artificial Intelligence (AI) in Business Management and Accounting

  Muhammad Umar A,  Universitas Alkhairaat Palu,  Indonesia

  16-31

  • PDF |  Views: 43 times |  Download : 8 times

• Bridging Between Financial Performance and Government Performance: The Role of Public Sector Accounting in Realizing Good Governance

  Wahyu Setyawan,  Politeknik Negeri Lampung,  Indonesia

  1-15

  • PDF |  Views: 131 times |  Download : 94 times

• Effectiveness of Content Marketing in Attracting Generation Z Consumer Loyalty

  Johni Eka Putra,  Universitas Pendidikan Indonesia,  Indonesia

  Nuraida Wahyu Sulistyani,  Universitas 17 Agustus 1945 Samarinda,  Indonesia

  Fahad Ramadhan,  Universitas Muhammadiyah Ahmad Dahlan Cirebon,  Indonesia

  Hilman Hidayat,  Universitas Teknologi Bandung,  Indonesia

  45-58

  • PDF |  Views: 406 times |  Download : 287 times

• Influence Profitability, Solvability, Liquidity and Credit Risk on Stock Price

  Juan Graceo,  Universitas Esa Unggul,  Indonesia

  107-116

  • PDF |  Views: 62 times |  Download : 0 times