The Influence Of Entrepreneurial Orientation And Market Orientation On The Performance Of Tempe Micro Small And Medium Enterprises (Umkm) In Langsa City
DOI:
https://doi.org/10.61942/msj.v2i3.235Keywords:
Entrepreneurial Orientation, Market Orientation, Performance, Tempe MsmesAbstract
This research aims to identify and analyze the influence of entrepreneurial orientation and market orientation on the performance of tempeh MSMEs in Langsa City. This research was conducted for two months, namely from February to March 2024, with a quantitative approach. The population studied included all tempeh MSME business actors in Langsa City, totaling 118 MSMEs. From this sample population, 54 MSMEs were selected purposively to ensure that the sample used was relevant and could provide significant information in the context of this research. The data collected in this research is primary data, obtained directly from the original source through various methods, including interviews, questionnaires and opinion polls. Apart from that, the results of direct observations of related objects or events are also used as part of primary data. This data was then analyzed to understand which entrepreneurial orientation, which includes innovation, proactivity, and the courage to take risks, as well as market orientation, which includes understanding consumer needs and preferences, can influence the performance of tempeh MSMEs in Langsa City. It is hoped that the results of this research will provide in-depth insight into the importance of entrepreneurial orientation and market orientation in improving MSME business performance. Thus, it is hoped that these findings can become the basis for formulating more effective business strategies, to support the development and sustainability of tempeh MSMEs in Langsa City, especially in facing increasingly competitive market challenges.
Downloads
References
Ahmantang., Sari, Nirmala. 2022. The Influence of Entrepreneurial Orientation and Market Orientation on Business Performance in the Dimensions of Competitive Advantage in MSMEs on Sebatik Island. Journal of Economics, Finance and Management . 18(3 ) : 492-500
Al Mamun, A., Kumar, N., Ibrahim, MD, & Bin Yusoff, MNH (2017). Validating the measurement of entrepreneurial orientation. Economics and Sociology , 10(4), 51–66.
Arabeche, Z., Soudani, A., Brahmi, M., Aldieri, L., Vinci, C, P., Abdelli, M, E, A., 2022. Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy. Sustainability. 4(5160 ) : 1-20
Arikunto, S. 2019. Research Procedures . Jakarta: Rineka Cipta.
Chen, S.C., and Quester, P.G. (2006). Modeling store loyalty: perceived value in market orientation practice. Journal of Services Marketing , 20(3), 188-198
Darroch, J. 2005. Knowledge management, innovation and firm performance. Journal of Knowledge Management , 9(3), 101–115.
Esubalew, Amare Abawa, and A. Raghurama. 2020. ―The Mediating Effect of Entrepreneurs’ Competency on the Relationship between Bank Finance and Performance of Micro, Small, and Medium Enterprises (MSMEs).‖ European Research on Management and Business Economics26 (2): 87–95. https://doi.org/10.1016/j.iedeen.2020.03.001.
Evitasari, Rizqi Yulida, and Bagus Kisworo. 2020. ―Wirausaha Home Industri Mebel Dalam Meningkatkan Pendapatan Ekonomi Keluarga.‖ Jurnal Eksistensi Pendidikan Luar Sekolah (E-Plus)5 (1): 62–74. https://jurnal.untirta.ac.id/index.php/E-Plus/article/view/8095.
Elvina. 2020. The Influence of Entrepreneurial Orientation and Market Orientation on MSME Performance. JSHP . 4(1 ) : 46-55
Eninggarini, Y, R., Razak, I., Subagja, I, K. 2022. The Effect of Market Orientation and Entrepreneurship Orientation on the Performance of Culinary Business Business in Bekasi Through Dynamic Capability as A Mediation Variable. International Journal of Business and Applied Social Science . 8(5 ) : 1-8
Götzmann, Nora. 2017. ―Human Rights Impact Assessment of Business Activities: Key Criteria for Establishing a Meaningful Practice.‖ Business and Human Rights Journal2 (1): 87–108. https://doi.org/10.1017/bhj.2016.24.
Griffin, Ricky W. 2017. Management. 11th ed. Australia: Cengage Learning.
Handayani. 2020. Qualitative & Quantitative Research Methods . CV. Science Library.
Hamza, Lies Maria, and Devi Agustien. 2019. ―Pengaruh Perkembangan Usaha Mikro, Kecil, Dan Menengah Terhadap Pendapatan Nasional Pada Sektor UMKM Di Indonesia.‖ Jurnal Ekonomi Pembangunan8 (2): 127–35. https://doi.org/10.23960/jep.v8i2.45.
Handayani, Sri, Aulia Istiqomah, Nafidh Fauzi, and Nurin Eva. 2021. ―Peningkatan Young Enterpreneur Di Masa Pandemi Covid-19 Melalui Pengembangan Wirausaha Muda Ekonomi Kreatif Berbasis Budaya Di Daerah Istimewa Yogyakarta.‖ Jurnal Studi Pemuda4 (2): 268–80. https://doi.org/10.22146/studipemudaugm.36812.
Hendarsyah, Decky. 2015. ―Bisnis Toko Online.‖ IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita. https://doi.org/10.46367/iqtishaduna.v4i1.59.———. 2020. ―Pemasaran Digital Dalam Kewirausahaan.‖ IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita9 (1): 25–43. https://doi.org/10.46367/iqtishaduna.v9i1.209.
Howkins, John. 2002. The Creative Economy: How People Make Money from Ideas. London: Penguin.
Marzuki, A., Armereo, C., Rahayu, P, F. 2020. Statistics Practicum . Ahlimedia press. Poor:
Miller, D. 1983. The correlates of entrepreneurship in three types of firms. Management science , 29(7), 770-791
Narver, JC, and Slater, SF 1990. The effect of a market orientation on business profitability. The Journal of marketing , 20-35.
Nursal, M, F., Rianto, M, R., Bukhari, E. 2022. The Influence of Market Orientation, Entrepreneurial Orientation, Knowledge Management and Learning Organization on Performance Mediated by Innovation in Culinary SME's in Bekasi. East Asian Journal of Multidisciplinary Research (EAJMR) . 1(8 ) : 1691-1702
Ospina, JM, & Perez, G. 2013. A measure of market orientation: Development and validation in a different cultural context. Innovar , 23(49), 41–49.
Prasetyo, A., Wijaya, A. 2019. The Influence of Entrepreneurial Orientation and Market Orientation on the Performance of MSMEs in the Culinary Sector at Pasar Lama Tanggerang. Journal of Managerial and Entrepreneurship . 1(3 ) : 383-393
Rukajat, A. 2018. Quantitative Research Approach . Deepublish, Yogyakarta
Simamora, H. Human Resource Management , 2001. Yogyakarta: Publishing Department, YKPN College of Economics
Siyoto., Sodik. 2015. Basic Research Methodology . Yogyakarta 64.
Sugiyono, Qualitative, Quantitative and R&D Research Methods. 8.
Sumiati, S. (2015). The Influence of Entrepreneurial Orientation Strategy and Market Orientation on the Performance of MSME Companies in the City of Surabaya. JMM17: Journal of Economics and Management , 2(01).
Tomášková, E. 2009. The current methods of measurement of market orientation. European Research Studies Journal , 12(3), 135–150.
Wardi, Y., P. Susanto., & Nor Liza Abdullah. 2017. Entrepreneurial Orientation on the Performance of Small and Medium Enterprises (SMEs) in West Sumatra: Analysis of the Moderating Role of Competitive Intensity, Market Turbulence and Technology. Journal of Technology Management , 16(1 ): 46-61
Wicaksono, E, T., Hidayatulloh, A. 2022 Performance of Micro, Small and Medium Enterprises: Factors that Influence It. Education Journal . 10(2 ) : 137 -142
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Iskandar Saputra, Fajri Jakfar, Lukman Hakim
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
