MAULANA, Danis; YULIANTINA, Devi; AKSEPTORI, Ristanti; RISDWIYANTO, Andriya. The Effectiveness of Content-Based Marketing Campaigns in Attracting Gen Z Consumers. Oikonomia : Journal of Management Economics and Accounting, [S. l.], v. 2, n. 2, p. 59–71, 2025. DOI: 10.61942/oikonomia.v2i2.302. Disponível em: https://jurnalhafasy.com/index.php/oikonomia/article/view/302. Acesso em: 23 may. 2025.