NAZARA, Desman Serius. Marketing Strategy Innovation: Enhancing Competitiveness and Differentiation of Local Products in the Global Market. Oikonomia : Journal of Management Economics and Accounting, [S. l.], v. 2, n. 3, p. 101–112, 2025. DOI: 10.61942/oikonomia.v2i3.358. Disponível em: https://jurnalhafasy.com/index.php/oikonomia/article/view/358. Acesso em: 21 apr. 2026.