PUTRA, Johni Eka; SULISTYANI, Nuraida Wahyu; RAMADHAN, Fahad; HIDAYAT, Hilman. Effectiveness of Content Marketing in Attracting Generation Z Consumer Loyalty . Oikonomia : Journal of Management Economics and Accounting, [S. l.], v. 2, n. 2, p. 45–58, 2025. DOI: 10.61942/oikonomia.v2i2.309. Disponível em: https://jurnalhafasy.com/index.php/oikonomia/article/view/309. Acesso em: 20 apr. 2026.