LOO, Petrus. Transfromation of Traditional Marketing Strategy to Digital ; Challenges and Opportunities for Retailers. Oikonomia : Journal of Management Economics and Accounting, [S. l.], v. 2, n. 2, p. 32–44, 2025. DOI: 10.61942/oikonomia.v2i2.301. Disponível em: https://jurnalhafasy.com/index.php/oikonomia/article/view/301. Acesso em: 20 apr. 2026.