Sujoko, S. et al. 2025. The Effect Of Price Perception And Hedonistic Motives On Iphone Purchase Decisions Among Generation Z In The Special Region Of Yogyakarta. Oikonomia : Journal of Management Economics and Accounting. 2, 4 (Aug. 2025), 95–112. DOI:https://doi.org/10.61942/oikonomia.v2i4.413.