MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets
DOI:
https://doi.org/10.61942/oikonomia.v1i1.279Keywords:
Competitiveness, Product Innovation, MSMEsAbstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy with significant contributions to Gross Domestic Product (GDP) and employment. However, in facing the challenges of globalization and increasingly fierce competition, MSMEs are required to innovate to remain relevant and competitive. Innovation is key to improving product competitiveness by adopting digital technology, integrating traditional elements with modern designs, and utilizing e-commerce platforms and social media. Trend phenomena such as increasing interest in local products with a modern touch, environmentally friendly designs, and unique narratives in marketing are increasingly encouraging MSMEs to adapt quickly. This research uses a descriptive qualitative approach to understand the innovation strategies of MSMEs in Yogyakarta, involving interviews, observation, and documentation. The results show that MSMEs that are able to combine traditional elements with modern innovations can expand their markets internationally. Collaboration with external parties such as startups and business incubators also plays an important role in enriching product quality and expanding market reach. Thus, continuous innovation and support from various parties are the main drivers for MSMEs to continue to grow in a competitive global market
References
Aini, F. N., Listiawan, I., & Diqi, M. (2024). Workshop E-Commerce Bagi Komunitas Umkm Batik Jumput. Jurnal Pengabdian Dharma Bakti, 1(2), 90-95.
Amzul, T. A. A., Purnomo, S. Y., Gunawan, L., Prihatni, A., Gunawan, L., & Daeli, H. P. D. (2024). Strategi Manajemen Inovasi Dalam Mempertahankan Daya Saing Di Pasar Global. Jurnal Tadbir Peradaban, 4(3), 475-482.
Ardiansyah, W. M. (2023). Peran Teknologi dalam Transformasi Ekonomi dan Bisnis di Era Digital. JMEB Jurnal Manajemen Ekonomi & Bisnis, 1(1).
Arifin, A., Purwanto, P., & Saputri, P. Y. (2024). Revitalisasi Kerajinan Rotan di Desa Negarasaka Inovasi dan Pelestarian Warisan Budaya Lokal. Bagimu Negeri: Jurnal Pengabdian Kepada Masyarakat, 8(2), 437-441.
Azhari, A., Kamaruddin, K., & Simahatie, M. (2024). Strategi Penciptaan Lapangan Kerja Pada Sektor Umkm Di Indonesia. Ekonomika: Jurnal Ekonomi Dan Pembangunan, 16(1), 19-25.
Candrayani, N. N. A., & Geriadi, M. A. D. (2024). Kreativitas Sebagai Modal Utama dalam Kewirausahaan di Bali dengan Mengangkat Potensi Lokal untuk Menembus Pasar Global. Journal Human Resources 24/7. Abdimas: Abdimas, 2(4), 28-34.
Gandhi, A., Nurcahyo, R., & Gabriel, D. S. (2021, March). Identification of challenges and benefits of product certification on micro, small, and medium enterprises (MSMEs) in Indonesia. In Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore (pp. 499-509).
Hamza, L. M., & Agustien, D. (2019). Pengaruh perkembangan usaha mikro, kecil, dan menengah terhadap pendapatan nasional pada sektor UMKM di Indonesia. Jurnal Ekonomi Pembangunan, 8(2), 127-135.
Laily, N., Baihaqy, A., & Nurmianto, E. (2024). PENERAPAN TRANSFORMASI DIGITAL DALAM PENGEMBANGAN USAHA KECIL DAN MENENGAH (UKM) ZULPAH BATIK DI TANJUNGBUMI, BANGKALAN, MADURA. Jurnal Kreativitas dan Inovasi (Jurnal Kreanova), 4(3), 124-134.
Mangkuanom, H. H., Tarigan, T. A. N. B., Pratama, A., & Aulia, M. (2024). Transformasi Digital: Dampak dan Tantangan Teknologi Informasi di Era Modern. JURNAL KREASI RAKYAT, 2(1), 36-43.
Mariam, S., & Ramli, A. H. (2023). Pelatihan dan pendampingan membangun praktik digital marketing unggul untuk peningkatan pemasaran UMKM di Kota Jakarta Barat. Indonesian Collaboration Journal of Community Services (ICJCS), 3(4), 379-390.
Nurdelila, S. E., Harahap, N. H., SE, M., Nurzalinar Joesah, S. E., Indra Surya Permana, M. M., Yusuff, A. A., ... & Nurwiatin, N. (2022). Buku Ajar Kewirausahaan. Feniks Muda Sejahtera.
Nurhayati, A., Akbari, S., & Lailatun, N. E. (2024). MODEL BISNIS ECO-FRIENDLY UMKM KOPI BENDA: Fenomenologi Penggunaan Sepeda Elektrik Dalam Industri Kopi Di Era Digital. Jurnal Pendidikan Sosial dan Humaniora, 3(4), 5233-5245.
Prabowo, H. H. S. (2024). Analisis Pengaruh Fotografi Terhadap Peningkatan Penjualan Umkm Di Desa Wisata Wayang, Kabupaten Klaten. Journal of Innovation Research and Knowledge, 4(7), 4537-4548.
Ramdhani, A. T. A., & Madani, A. R (2023). Aktivasi Gen-Z Terhadap Pengembangan Umkm Melalui Digitalisasi: Studi Kasus di Wilayah Kapanewon Moyudan. Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama, 23(2), 159-166.
Sutanto, A. C., Simon, V. M., Son, S. S., Nadhif, L. D., Chang, G., & Ningsih, R. Y. (2024). Efektivitas Penggunaan Instagram dalam Proses Branding pada UMKM di Kemanggisan. Jurnal Manajemen dan Pemasaran Digital, 2(3), 204-211.
Yusepa, W. Y., Kamilawati, A., Agesti, P. T., & Sanjaya, V. F. (2024). Peran Competitive Advantage Dalam Menarik Konsumen Di Pasar Lokal (Studi Pada Topshop Bandar Lampung). Al-A'mal: Jurnal Manajemen Bisnis Syariah, 1(2), 29-40..
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Mufid Andrianata, Sudarmiatin Sudarmiatin, Wening Patmi Rahayu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
