TORESA, Dedeh Cahyani; YUSWONO, Irawan. Celebrity Endorsement and Brand Image Synergy: The Role of Brand Awareness in Driving Buying Decision for Scarlett Products. MSJ : Majority Science Journal, [S. l.], v. 3, n. 2, p. 39–48, 2025. DOI: 10.61942/msj.v3i2.316. Disponível em: https://jurnalhafasy.com/index.php/msj/article/view/316. Acesso em: 20 jun. 2025.